The tiny numbers hidden in big infographics
Synergy a London-based company specialized in sponsorship, released an infographic with the numbers behindÂ Team GB’s brand endorsements. Did you know that 11% of team GB was sponsored by BMW?
From the site:
With Team GBâ€™s first gold medals won, national attention is naturally focused on GBâ€™s Olympians. So this seems like the perfect time to reveal our analysis of brandsâ€™ GB athlete endorsement strategies, and to unveil our latest Synergy infographic – Synfographic – to the purpose.
The full infographic can be found at Synergy.