Brazil’s main infographic event, INFOLIDE, is set to open its doors tomorrow (18/10), in S√£o Paulo. Among the many attractions, Jaime Serra, the Spanish infographic designer elected as the best of the past 20 years, at Malofiej20. Serra is set to speak Saturday about his experience for an audience of information design students and professionals. He will also be giving a workshop¬†untitled¬†“Infographics can’t be Art, but Art can be Infographic“.
Jaime Serra is joined by other ¬†important¬†figures¬† of the¬†Brazilian¬†editorial and information design scene to help accomplishing what the organization¬†expects¬†to be the best event of its kind in the country, and even perhaps in South America . Formerly known as LIDE, the name change translates the continuing growth and success of the past five editions, ¬†and reflects a new moment, one in which information design takes its rightful place as the center theme of the event.
For M√°rio Kanno, one of the names behind INFOLIDE (together with Renata Steffen, Daniele Doneda, Kleber Bonjoan, Laura Salaberry and¬†Alexandre Lucas), this growth is no surprise, and it’s perfectly visible for those who read¬†Brazilian¬†magazines and newspapers. “Brazil’s editorial design is among the best in the world, and¬†contrarily¬†to what we see in other countries, it’s expanding.”, he said in a recent interview to Visual Loop Brasil (in Portuguese). Mario, who works as an Assistant-Editor at Folha de S. Paulo‘s Art Department, is the creator of the Infographic¬†Exhibit, another one of the highlights of the event.
According to him, year after year “we’ve noticed a clear evolution not only in the aesthetics of the works submitted to the¬†exhibit¬† but specially in their journalistic quality”. And the number of¬†approved¬†works for the 2012 Infographic¬†Exhibit¬†was just released: more than 300 infographics will be displayed during the¬†three¬†days, a record.
While we wait for the INFOLIDE to begin, we decided to share 20 of the infographics featured in the 2011¬†exhibit¬† They came from 20 different magazines and¬†newspapers¬† and this is just a small portion of what you can find in the Flick Gallery M√°rio created just for last year’s works. A must-see, if you like to see more examples of Brazilian Infographic design.
As you can see, there’s a plurality of styles and techniques, no doubt partially caused by the different audiences each publication aims to reach. But that also shows the talent and versatility many infographic designers from Brazil must have to be successful in their careers.
Soon we hope to show some of the hundreds of works to be presented at the 2012 Infographic Exihibit.