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The response to the Opening Ceremony

emoto is a project that aims to visualize the excitment around the Olympics.

July 27, 2012

We already mentioned last week,  a FutureEverything project with MIT Senseable City Lab for the London 2012 Festival and Cultural Olympiad in the Northwest, that aims to visualise the emotional response around the Olympics. The site was made public yesterday, so you can begin to use it and explore the excitement – and criticism –  about..let us say… the Opening Ceremony.

Web app emoto
(image: emoto)

But collecting real time data it’s just a part of the emoto project. Developed by artists Moritz Stefaner, Drew Hemment and Studio NAND, “emoto moves from real-time (web-based visualisation and mobile app, launching 26 July) to echo (sensory installation, during the Paralympics) to archive (data sculpture, at the Cultural Olympiad closing event).”

And if you’re actually in London during he Games, eyou can download the ‘emoto in London’ app for Android. This mobile app was created by researchers at the SENSEable City Lab, at the Massachusetts Institute of Technology (MIT), with the support of General Electric (GE)..


Written by Tiago Veloso

Tiago Veloso is the founder and editor of Visualoop and Visualoop Brasil . He is Portuguese, currently based in Bonito, Brazil.