[This is a guest post by Joost van Vredendaal*, talking about his infographic project Leif’s Labyrinth.]
The work of designer Leif Podhajsky responds to the state of mind of the spectator. It shows almost always a landscape, an object or a collage of a non-existing world in which time does not appear to occur. It communicates in a way that makes you want to explore the relationships within the compositions and trying to understand them. His way of working ensures that you draw your own position in doubt as a spectator, when watching the visuals. It causes a delusion in the real world.
Through this philosophy I designed ‘Leif’s Labyrinth’. The infographic shows the outcome of an investigation I did. By analyzing 66 album covers Podhajsky designed for various artists and bands that got my attention. The recurring elements Podhajsky uses created his recognizable style. You never immediately understand (if at all) what you are looking at. The characteristic design elements within the album covers are translated into symbols for the infographic.
Podhajsky often used structures such as reflections, layers/depth and repetitions to generate images. This creates a kind of maze that has a psychological effect on the spectator. Often you will be drawn into the work and you get into a non-earthly world to that which arose from Leif’s fantasy. I therefore designed the infographic as a labyrinth. This way also the music source (analyzing album covers) and the psychedelic effect music can have on you, is translated into the design. A big maze you’ll have to find your way through.
The symbols that are used within the infographic provide information to the spectator. Each symbol is related to an element that is used within an album cover (and the number of times that it is applied). That way the labyrinth has formed itself.
An important aspect in the sketch and design phase of the infographic was the formal language. I wanted to use Podhasjky only as the source material and eventually design in my own style. There could not arise a collision between Podhajsky and me.
My graphic style is characterized mostly by certain simplicity in use of structures and colors. Because the subject and the use of the symbols themselves are complicated enough, the infographic had to look simple and entertaining. But is actually very technical and complex, as you look closer. Nevertheless, the information has to communicate clearly to the spectator. For this I used a legend, an umbrella title that covers the whole project in combination with a short subtitle. Now it’s your turn to unravel the elements of the labyrinth.
*Joost van Vredendaal‘s work often looks at the interfaces between his own fascinations and social affairs. This often creates a universal language that simultaneously feels personal and autonomous. As a graphic designer, he relates well with text/typography, music and video technology. For more information please visit his website, and connect with him on iTunes (Joseph-v), LinkedIn, YouTube and Vimeo.