by Infogram
Create infographics

Infographic video in the making

The challenges and possibilities of motion video journalism

August 6, 2013

[This is a guest post by Otávio Burin*, explaning us the making of a recent video infographic published in the website of the Brazilian magazine Época.]


A couple of weeks ago, we published a video infographic on Época’s website about the new Brazilian research base Comandante Ferraz in Antarctica, and I thought it would be interesting to show how was the process of developing it.

The idea for the subject came during a sleepy morning while I was having my breakfast and watching a story about the results of the competition that the Brazilian Navy promoted to the selection of the project for the new base.

I did a quick search on the project and saw that there was enough information for making a good infographic with a diverse content and could be explored in a visual way and would be a topic that would deal with people’s curiosity. With this in hand, I talked with my editor, Marco Vergotti, who liked and encouraged the production of the animated infographic.

To find out more about the project, I got in touch with Estudio 41, the architecture firm that developed the project. They gave me the boards of presentation, a base model and answered my questions and arose while I gathered information for the video. The difficulty at this point was to choose which would be the focus of the video, because the data came very detailed and each time I came across something interesting that I thought should be present in infographic, I knew that the video would have to be short, because of the limited time for production and to do not became something boring.

Project sketches of the Comandante Ferraz base
(image: project sketches of the Comandante Ferraz base | Estúdio 41)


With the data organized and hierarchy defined, I worked the station in a 3D software and in parallel with the animation script, doing this I could seek new possibilities of showing the data that I was using in the script.


Making of - 3D | Otávio Burin - Época
(image: Making of – 3D | Otávio Burin – Época)


When the 3D was done, I did a storyboard to mark the positions of camera, set the visual style that would be used, the text and graphics that would enter into each scene and synchronize it with the script. I also did a lower quality 3D render to study the time and movement of the camera. With the storyboard complete, Erika Kokay, reporter from the online desk, did the narration for the video.


storyboard for the video | Otávio Burin - Época
(image: storyboard for the video | Otávio Burin – Época)


In the final phase of the project and the 3D render ready (a process that took almost a week and two machines working), I did the composition, editing, animation and motion graphics in After Effects. This last step was the one that found most enjoyable, because it sets the pace for the video, the in’s and out’s of the elements and gave freedom to think endless possibilities of animation.

Here’s the final result:



*Otávio Burin is an infographic and motion designer living in São Paulo, Brazil, currently working with the award-winning team at Época. Visit his Vimeo channel for more of his work.

Written by Tiago Veloso

Tiago Veloso is the founder and editor of Visualoop and Visualoop Brasil . He is Portuguese, currently based in Bonito, Brazil.