Synergy a London-based company specialized in sponsorship, released an infographic with the numbers behind Team GB’s brand endorsements. Did you know that 11% of team GB was sponsored by BMW?
From the site:
With Team GB’s first gold medals won, national attention is naturally focused on GB’s Olympians. So this seems like the perfect time to reveal our analysis of brands’ GB athlete endorsement strategies, and to unveil our latest Synergy infographic – Synfographic – to the purpose.
The full infographic can be found at Synergy.