by Infogram
Create infographics

Learning curve, by Mitchell Friedeman

Summing up and visualizing three years of Design education

October 30, 2014

[This is a guest post by Mitchell Friedeman*, about his infographic project “Learning curve”]



As senior visual communications student at the University of Kansas, over the last three years a great deal of design principles, problem solving techniques, and important competencies were learned and applied. In those three years countless projects were undertaken and eventually completed, utilizing and furthering these learned skills and knowledge. My experience in all of this is assessed and visualized in this project entitled “Learning Curve”.

“Learning curve” is an infographic reflection poster where I contemplated my experiences in the university design program and communicated my own unique story of how my work represents what I learned, how I applied what I learned, and how I felt along the way.

This poster evaluates each project based on how much of each of the Bloom’s Taxonomy categories and the essential AIGA competencies were used. Blooms taxonomy is a classification system used to define and distinguish different levels of human cognition and is divided into six different classification levels: Knowledge, Comprehension, Application, Analysis, Synthesis, and Evaluation.

The AIGA competencies cover the broad range of conceptual, formal, and technological skills that a good designer should exhibit. This “Learning Curve” rates each Blooms category and competency based on how integral it was to each specific project. The graph depicts my general level of interest in each project as well. In short, this is a visualization that connects what I know to what I’ve done.

When conceptualizing this visualization the toughest part was finding the means to show four different variables between numerous projects, the four variables being chronology of projects, blooms taxonomy use, AIGA competencies use, and lastly relative level of interest in each project. First thing I did was to go through and deciding how much of each Blooms category and AIGA competencies each project used, I was left with ratings from 1 to 10 for each project, assessing each category of knowledge/competency.

I then figured out which projects I was most interested in and listed them in order. Then came the challenge of arranging all of this information in an easy to understand, visually engaging way. With much brainstorming, sketching, and trial and error, finally looking back at my sketchbook revealed a random squiggly line, one that reminded me of a mathematical function graph. This was my break through. I used these wavelength-like lines to illustrate each category, the height of each showed how much it was used. I used similar colored curved lines to represent each a specific project. The placement of the project lines in the curved hump of the category lines illustrated how much of each category was used in its’ creation.

The finished product turned out to be a somewhat chaotic large scale poster composed of many different lines curving and crossing over each other. Chaotic as it may be, due to its’ size, organization, and color coding, all of the necessary information remains readable, understandable, and visually engaging.¬¬

(image: Learning curve | Mitchell Friedeman)
(image: Learning curve | Mitchell Friedeman)
(image: Learning curve | Mitchell Friedeman)
(image: Learning curve | Mitchell Friedeman)
(image: Learning curve | Mitchell Friedeman)
(image: Learning curve | Mitchell Friedeman)


*Mitchell Friedeman is a senior design student at the University of Kansas studying Visual Communications. On the side he works as a freelance designer, and is an avid rock climber. You can connect with him on Behance as well as Linkedin

Written by Tiago Veloso

Tiago Veloso is the founder and editor of Visualoop and Visualoop Brasil . He is Portuguese, currently based in Bonito, Brazil.