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Where sports and art meet

Epic sports moments visualized by design trio Accept & Proceed and performance coaching agency Planet K2.

November 7, 2012

This a guest post by Deborah Klaassen,  who was kind enough to  share some insight about the epic sports moments visualizations  by design trio Accept & Proceed and performance coaching agency Planet K2.


Do you remember what went through your mind when you watched Usain Bolt crossthe finish line during the Olympics? “How long would it take me?”, “What would it feel like to be him right now?”“How did he do it?”

Chances are the first thing you thought was a question, because amazing sports performances tend to make us wonder. When the designers from Accept & Proceed witness an extraordinary achievement like Bolt’s, it makes them wonder: “How can I visualize this?”

The London based design trio Accept & Proceed teamed up with performance coaching agency Planet K2 to bring some of their wilder aspirations to the drawing board – and beyond. The epic sports moments that inspired them most were: Dame Kelly Holmes running 800m and 1500m in Athens, 2004, Jonathan Edwards’ Triple Jump in Gothenburg, 1995 and Swimmer Mark Foster winning 50m Freestyle in Barcelona, 2003. The result is a series of art pieces almost as fascinating as the athletic performance.

Inspired by the medals that were won, the original visualizations use a palette of gold and silver, silk-screened on grey Plike. They are 84 cm by 59.4 cm.

Dame Kelly

At the 2004 Summer Olympics in Athens, Dame Kelly Holmes spectacularly won a gold medal for both the 800m and the 1500m run.
Fascinated by the aerial views of the running track as well as Holmes’ performance, Proceed & Design visualized her victories as circles that have to be read counter clockwise. Intuitively, Holmes’ is represented by the color of her medal, while the other racers are in silver.

Dame Kelly Holmes 800m & 1500m, Athens 2004Designed by Accept & Proceed for Planet K2 Business Coaching

Jonathan Edwards

This piece of data art shows the performance of the Gold (Jonathan Edwards), Silver (Brian Wellman) and Bronze (Jérôme Romain) medalists at the Triple Jump at the 1995 World Championships in Gothenburg.
The semi-circle is divided in several slices that each represent a jump. The longest was by Jonathan Edwards, who reached 18.29m. The artwork also contains three speedometers that show the velocity of each medallist during the different phases of their jump.

Jonathan Edwards Triple Jump, Gothenburg 1995Designed by Accept & Proceed for Planet K2 Business Coaching

Mark Foster

Appropriately, the shapes for this artwork are inspired by rippling water. When reading the graph from left to right, you will be able to follow each swimmer’s position horizontally throughout the 50m freestyle final of the 2003 World Championships in Barcelona. The swimmer at the top is lead.
The impressive ripples show that Mark Foster reacted 6th quickest to the starting gun at 00.76secs and went on to finish first. His competitor Popov, who finished the race second, reacted 7th quickest at 00.81secs.

Mark Foster 50m Freestyle, Barcelona 2003Designed by Accept & Proceed for Planet K2 Business Coaching


*Deborah Klaassen is a London-based essayist and novelist.  She’s into German philosophy, zombies, running and visual design. She also keeps a blog at

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Written by Tiago Veloso

Tiago Veloso is the founder and editor of Visualoop and Visualoop Brasil . He is Portuguese, currently based in Bonito, Brazil.