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Monica Serrano at Malofiej23

Experimenting with visualization to avoid the pitfalls of oversimplification

March 24, 2015
Monica Serrano, the 1st speaker of day 2 at Malofiej 23

The second day of the 23rd Malofiej World Summit started with Mónica Serrano, an illustrator and Graphics Artist that has developed graphics and illustrations for major newspapers such as the Corriere della Sera (Italy), Courrier International (France) and El País (Spain).

Before starting her career as a freelancer, she worked as a member of “Público”‘s (Spain) and “Diario de Cádiz”’s Graphics Departments. She has also taught at the Istituto Europeo di Design (IED), and her most recent work is included in ‘Mappe del sapere’ exhibition, that took place in Milan in December 2014.

Monica’s talk, called “Of Duty and Beauty“, was an interesting depiction of the challenges visual journalists working as freelancers face in today’s news market, having to adjust to different audiences, formats and editorial guidelines.

A good example she mentioned was what she found over at La Lettura, the cultural supplement on the Sunday edition of Corriere Della Sera, where the room for experimentation with alternative forms of visualization is much bigger than in other mediums Monica worked for – even if sometimes that freedom comes at the cost of clarity. But as she also pointed out at the end of her presentation, we must be equally careful with oversimplification.

Here are some of the examples presented by Monica:

(image: Monica Serrano | Corriere Della Sera – La Lettura)
(image: Monica Serrano | Corriere Della Sera – La Lettura)
(image: Monica Serrano | Corriere Della Sera – La Lettura)
(image: Monica Serrano, Samuel Granados | Courrier International)
(image: Monica Serrano | La Nación)

Finally, a mention to the reference of that day’s solar eclipse throughout the presentation, a detail that didn’t went unnoticed:

You can follow Monica’s updates on Twitter (@MonicaSerrano_), and don’t forget to check out her amazing portfolio here.

Written by Tiago Veloso

Tiago Veloso is the founder and editor of Visualoop and Visualoop Brasil . He is Portuguese, currently based in Bonito, Brazil.