by Infogram
Create infographics

Randy Krum at Malofiej 23

The seven deadly sins of infographic design that companies, designers and publishers must avoid

March 25, 2015
Randy Krum, of InfoNewt and Cool Infographics

The last presentation in the morning of the second day of Malofiej23 infographic world summit came from our good friend Randy Krum, the person responsible for Cool Infographics and InfoNewt, who we had the pleasure to interview here.

Randy speaks at conferences, universities, corporate events, and government agencies about infographics design, data visualization methods, visual content marketing, and the effective use of visual information. He is also the author of the book “Cool Infographics: Effective Communication with Data Visualization and Design” published in 2013, where most of the points he made during his talk can be further explored.

In his presentation, “The Seven Deadly Sins of Infographics Design“, Randy broke down the most common mistakes that he continues to see companies and designers falling into, throughout the 200-300 weekly submissions he receives. From that number, Randy shares about four or five of those a week, over at Cool Infographics.

The explanation of these ‘deadly sins’ (False, haphazard, textual, questionable, confusing, repetitive, and verbose) were accompanied by some of the most awful pieces of design that the Malofiej audience has probably ever seen. A true ode to WTFViz, that you can explore in this special page Randy created.

Partial screenshot of Data Never Sleeps by Domo, one of the bad examples of infographic design  presented by Randy Krum at Malofiej 23
Partial screenshot of Data Never Sleeps by Domo, one of the bad examples of infographic design presented by Randy Krum at Malofiej 23

However, the majority of these pieces have a marketing-orientated focus, and that’s something Randy said it’s changing, because companies are learning that people don’t really want to share ads or sales pitches, but valuable information. Again, the “don’t underestimate your audience” mantra that we heard throughout the event, this time referring to existing or potential customers, instead of readers.

After the deadly sins, Randy talked a bit about the infographic creation process over at InfoNewt, where about 75% of the work he does is for internal use in companies, so the public doesn’t really get to see it. He also presented other examples of the use of infographics and visualization at a corporate level, ranging from business cards to reports.

Visit Cool Infographics to see all the infographics and visualizations Randy dhared on his presentation, and connect with him on Twitter (@rtkrum) and LinkedIn.

Written by Tiago Veloso

Tiago Veloso is the founder and editor of Visualoop and Visualoop Brasil . He is Portuguese, currently based in Bonito, Brazil.