I went to Pamplona (North of Spain) last March, to attend the 2015 edition of the Malofiej Infographics World Summit. Two days under the Information Graphics banner, heaven on Earth for us graphic designers.
I met a lot of people, I have heard a lot, I have seen a lot, and two things came to my mind:
• First, wherever you are in the world, it seems that most of the visual information compositions remains confined to the journalistic domain ;
• Second, graphic designers apart, only few professionals even know information graphic design exists as a full discipline.
This left me wondering about how to promote Information Graphics. How to let the professionals crumbling with tons of data know that their very own data can be used in their marketing campaigns? Which added value should be highlighted to convince them? I just wrote a simple brief and started working once back home.
Here I want to thank all my fellow colleagues I met at Malofiej 23, who answered my emails and made the following composition accurate and concrete. From designers to professionals, what are the key points of Information Graphics?
‘Keep it simple’)
Here are our winners: the right ingredients for a successful composition.
Though there might be another concept to add to the recipe: filter. As a designer, one should be able to filter within a client’s data and pick what must be explained, what must be shown, what must be seen.
Perhaps even more than pure graphic skills, using this filter efficiently, applying this approach to our clients’ needs, may be the road to clarity and aesthetics, unveiled pillars of Information Graphics.
*Guillemette Crozet, from Paris, is a graphic designer specialized in information graphics, data visualization and cartography for ten years now. She works with many different jobs domains (edition, engineering, journalism, city planning, science, …), and you can connect with her on LinkedIn.