[This is a guest post by Nishta Daya*, about her project Future Climate for Africa – Organogram Design”]
This was the second major information design piece I did. It was exciting and daunting at the same time as I had always wanted to design a really beautiful and well-crafted infographic, however the data can be pretty overwhelming at times! It was enjoyable and logical, which does not always prove to complement one another.
The initial idea from the client was to create a sort of bubble diagram, however after some research we felt that it was a bit old school, and would feel immature for the level of work they do. Also, there was too much information to fit into multiple bubbles. Thankfully our client is open to creative and fresh ideas so we decided to come up with something that hadn’t even crossed their mind.
The organogram would need to include different organisations, names, positions, descriptions, something they call ‘pillars’, and the involvement of the professional. And all these things needed to ‘feed’ off a section.
So the challenge was to present quite a bit of information in an appealing and eye catching way in such a way to draw in the viewer to further inspect the data. Luckily, the logo and brand I had designed earlier on made use of multiple colours, so we had that to our advantage!
We looked for inspiration online and paged through a few books. Never underestimate books! We found our initial brainwave here, where my Creative Director spotted a small little image in the corner of one of the pages. We began with a circular format, as this represented the globe for us, and circular infographics seem to always catch my eye. Tried a few things, and finally arrived at a winner.
The circle (360) was divided by the total number of people that had to appear. This created little sections where the lines would be allocated per person.
The number of people per organisation (inner circle) was then used to allocate a certain amount of space for each organisation, where the use of colour made it clear. These organisations were then divided into even smaller organisations, depending on how many people needed to appear in them. Colour tints were used to differentiate these, to show which organisation they were a part of.
The colour dots represent the pillars the people are involved in. This was probably the most straightforward part of it all, just plopping the relevant colour circles onto the line.
The lines are indicative of the involvement (number of days worked) of the person. There are 4 ranges that the client provided us with. The colours of the lines also represent the position/title of the person, which is also reflected in the description text next to the person’s name. The lines and text pieces had to be rotated by a certain degree each time in order to keep the alignment correct.
This was the core structure of it, of course with tweaks and additions along the way. As updated information streamed in, positioning needed to change- which involved lots of manual shuffling. We will probably do an updated version at some point when need be!
The final design was printed on A0 posters, where they were well received at a conference in London.
*Nishta Daya is from a small town called Port Elizabeth and studied Visual Communication Design for 4 years at the University of Stellenbosch in South Africa. She started working in Cape Town with Seed (www.creativeseed.co.za) in early 2014, where they strive to do work for clients that are making a difference in the world. You can connect with her on Behance (behance.net/nishtadaya) and can follow her inspirations, interests, and visual hunting on Pinterest (pinterest.com/nishdaya). She also has a love for photography and tries to shoot for fun when she can – some of her pics can be seen on her 500px profile (500px.com/nishtadaya).