by Infogr.am
Crie infográficos

O seu Infográfico do Facebook, com a BMW

Celebrando os 10 milhões de 'likes' na sua página, a empresa quer saber se você é um 'Superfã'

julho 22, 2012

Como parte da celebração por ter atingido a marca de 10 milhões de fãs no Facebook, a BMW lançou uma app que faz uso das suas informações para criar um infográfico. Apesar da ideia não ser nem recente e nem original (como esquecer o Museum of Me, da Intel?), é sempre interessante observar o que grandes empresas estão fazendo quando misturam visualização de informação com Marketing. E neste caso, tem até um prêmio daqueles que ‘o dinheiro não compra': uma viagem à Alemanha, com direito a test-drives e visita à fábrica.

(imagem: BMW | Facebook )

O pessoal do site SimpleZesty fez uma avaliação da app, e deixa o alerta de que, acima de tudo, esta é uma ação promocional, uma campanha para aumentar ainda mais o número de fãs.

Embora BMW esteja ‘vendendo’ a ideia de que estão oferecendo um pouco de conteúdo para você, esta campanha toda é construída em torno do objetivo de adquirir mais ‘Likes’. O prêmio da competição é baseada no seu “score social” e para aumentar a pontuação os usuários são incentivados a convidar tantos amigos quanto for possível a curtir as várias páginas que a BMW possui. Com um prêmio tão tentador, você imagine como as pessoas irão se envolver com a ação, e como o número de fãs irá crescer, ultrapassando rapidamente a marca de 10 milhões

.

Como acontece na maioria das apps, você precisa autorizar o acesso às suas informações do Facebook, e depois de o fazer, a criação do infográfico é rápida.

(image: BMW | Facebook )

Aqui fica uma amostra:

(image: BMW | Facebook )
(image: BMW | Facebook )

Links: BMW – BMW Infographic on Facebook | SimpleZesty – BMW Lets You Create Your Own Personal Facebook Infographic

Escrito por Tiago Veloso

Tiago Veloso is the founder and editor of Visualoop and Visualoop Brasil . He is Portuguese, currently based in Bonito, Brazil.

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