by Infogr.am
Crie infográficos

Bernardo Borges

A arte da informação com a dose certa de carga emocional

agosto 12, 2012

Para destaque neste Portfólio da Semana, trazemos o trabalho de Bernardo Borges, conhecido principalmente pelas suas colaborações frequentes nas revistas SuperInteressante e Mundo Estranho. Ambas são referencia na mercado editorial brasileiro, e reconhecidas internacionalmente pela qualidade das infografias produzidas.

(imagem: Bernardo Borges | Flickr)

O Bernardo compartilhou com a gente um pouco do seu histórico profissional:

“Minha ligação com o mundo das artes vem da família. Tudo começou com meu avô, Álvaro Borges, artista plástico paranaense, e se alastrou pros filhos e netos. Meu pai e um dos tios são pintores e meu tio já foi fotógrafo e hoje trabalha com publicidade. Eu abandonei o curso de Artes Gráficas em Curitiba pra trabalhar na redação da Superinteressante. A Super sempre foi uma revista presente na minha casa e eu a lia muito. Sou fã.

Fiquei 1 ano ‘freelando’ e fazendo vários especiais que eram lançados na época. Dentre os vários especiais que viraram mensais, um deles era Aventuras na História. Lá pude trabalhar com uma equipe muito unida e aprender com infografistas como Luiz Iria, Rodrigo Maroja, Débora Bianchi, Celso Miranda, Alceu Nunes, entre outros. Foi com uma série de infográficos sobre as 7 maravilhas do mundo antigo publicada em Aventuras na História que ganhei o prêmio Abril de Jornalismo, prêmio Esso de Criação Gráfica e medalha de ouro no Malofiej (todos em 2008).

Nesse mesmo ano, a Alessandra Kalko me chamou para trabalhar na Mundo Estranho (ME), uma revista que é referência em infográficos. Esse momento coincidiu com a minha volta aos estudos. Nesses últimos 4 anos aliei os estudos de artes plásticas com o design da ME. Essa junção reflete a minha crença no potencial que um infográfico pode ter: pode aliar informação com emoção, sempre trazendo o assunto com alguma carga emocional, seja humor, raiva, suspense, etc, mas sem atrapalhar a leitura das informações.

Isso é bagagem de Aventuras na História também, na qual a nossa missão era fazer o leitor “viajar no tempo”. A última visualização de dados que fiz na Mundo Estranho é prova disso. A matéria é sobre as maiores populações carcerárias do mundo, divididas por países. Ao invés de fazer apenas quadrados de cores chapadas com a comparação de número e área, os quadrados são paredes quebradas/cavocadas, como se os prisioneiros estivessem tentando fugir ou qualquer outra interpretação que o leitor possa ter. E apesar da matéria ter essa conotação, na verdade minha inspiração veio da street art, de um artista conhecido como Vhils, que trabalha volume, traço, luz e sombra perfurando paredes, incrível!”

E que tal vermos agora alguns exemplos desse trabalho?

Pirâmide de Gizé

(infográfico: Luiz Iria; ilustração: Sattu; design: Bernardo Borges; arte: Débora Bianchi; texto: Maria Dolores Duarte | Revista Aventuras na História)

Farol de Alexandria

(infográfico: Luiz Iria; ilustração: Sattu; design: Bernardo Borges; arte: Débora Bianchi; texto: Maria Dolores Duarte | Revista Aventuras na História)

Templo de Àrtemis

(infográfico: Luiz Iria; ilustração: Sattu; design: Bernardo Borges; arte: Débora Bianchi; texto: Maria Dolores Duarte | Revista Aventuras na História)

Dengue

(design: Bernardo Borges; ilustração: Otávio Silveira; foto: Rodrigo Mexas; texto e edição: Tiago Jokura | Revista Mundo Estranho)

Alcatraz

(infográfico: Luiz Iria; ilustração: André Kitagawa; design: Bernardo Borges; arte: Débora Bianchi; texto: Maria Dolores Duarte | Revista Aventuras na História)

Mapa da F1

(design: Bernardo Borges; ilustração: Japs; texto e edição: Tiago Jokura | Revista Mundo Estranho)

População Carcerária

(design: Bernardo Borges; foto: Bruno Gabrieli; texto: Fred Linardi; edição: Tiago Jokura | Revista Mundo Estranho)

O mapa da pegação mitológica

(design: Bernardo Borges; ilustração: Mutilo Maciel; texto: Heloísa Noronha; edição: Helena Diggieri | Revista Mundo Estranho)

Os Tuneis do Vietnã

(ilustração: Éber Evangelista e Luiz Iria; design: Bernardo Borges; texto: Roberto Navarro e Leandro Narloch | Revista Aventuras na História)

Árvore das Línguas

(imagem: Bernardo Borges | Revista Aventuras na História)

Veja mais trabalhos do Bernardo no Flickr, e até ao próximo Portfólio da Semana!

Escrito por Tiago Veloso

Tiago Veloso is the founder and editor of Visualoop and Visualoop Brasil . He is Portuguese, currently based in Bonito, Brazil.

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