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Malofiej23: tudo pronto para começar

A 23ª edição do evento da Society for News Design (SND-E) se inicia em 15 de março e cresce a expectativa para conhecer os vencedores

fevereiro 15, 2015

[Este é um post de autoria de Marco Vergotti*, sobre as edições anteriores do Malofiej, o principal evento de infografia no mundo.]

 

 

Em 2014, após o término do Malofiej e de conhecer os vencedores da premiação, tive ainda mais certeza de como é importante o recurso de visualizar dados e como isso torna tudo mais claro e compreensível se essa edição visual é aplicada, corretamente, em um texto.

A lista final dos vencedores do Malofiej é apresentada como uma…lista. Além do drama de saber que o seu trabalho não está ali, entre os melhores, tem também a decepção de não conseguir “enxergar” os premiados de uma forma mais organizada.

Pensando nisso eu comecei a estudar uma possibilidade de transformar essa lista em um gráfico e comentei isso com o Tiago Veloso que achou a ideia sensacional e me propôs fazer um post sobre o assunto e desde então estou trabalhando nesse projeto que de certo modo foi desafiador.

Em um primeiro momento tive que me debruçar sobre os dados contidos na lista final para apurar informações necessárias e interpretar os dados. Sempre tive a impressão de que o Brasil tinha pouca representatividade no total de medalhas e isso fez com que eu buscasse mais informações para comprovar essa tese. Precisei analisar a lista dos vencedores desde o ano de 2011. Antes dessa data é quase impossível fazer qualquer avaliação sobre o desempenho de quem quer que seja porque não existem dados disponíveis para isso.

Foram vários meses de pesquisa para conseguir as informações necessárias e conseguir, por fim, aplicar esses dados, 4 anos de premiação, no papel.

O programa organizado pela universidade de Navarra, em Pamplona na Espanha,
existe desde 1993 e é o evento mais esperado para infografistas e jornalistas visuais. Na semana da conferência do Malofiej são organizados cursos e palestras além de serem apresentados os vencedores escolhidos por juri composto por profissionais e acadêmicos.

No ano passado, o grande vencedor foi o The New York Times com um total de 39 medalhas e o prêmio Peter Sullivan Award – Best of Show nas categorias impresso e online. O Brasil ocupou apenas a 5ª colocação com 9 medalhas, sendo 2 de prata e 7 de bronze.

Constatei que a infografia brasileira mantém um prestígio no SND e a prova disso está nas últimas quatro participações com um total de 39 medalhas. É claro que estamos longe de alcançar os Estados Unidos que só em 2014 liderou a disputa com 83 medalhas seguido pela Espanha com 14. Essa hegemonia mostra como esses dois países buscam ser tendência no design de informação investindo em ferramentas e na qualificação do profissional que lida com a informação visual apesar da crise que atinge em cheio o jornalismo.

Os cinco primeiros colocados em 2014:

1º ] EUA: 83 medalhas
2º ] Espanha: 14 medalhas
3º ] Alemanha: 11 medalhas
4º ] Argentina: 11 medalhas
5º ] Brasil: 9 medalhas

Alessandro Alvim, que participou em 2014 como jurado do Malofiej, conta que a supremacia americana se dá pelo equilíbrio e consistência entre jornalismo e design. Exemplo disso são os infográficos, espetaculares, Front Row to Fashion Week

(imagem: The New York Times)
(imagem: The New York Times)

…e Kepler’s Tally of Planets

(imagem: The New York Times)
(imagem: The New York Times)

…e, que de certa maneira, os trabalhos brasileiros que estavam concorrendo não exibiam esse equilibrio em design e informação.

“A infografia é uma tarefa cognitiva, está na cabeça e não nos aparatos e esse profissional,
o infografista, deve saber sobre notícia e entender como o design pode favorecer essa visualização”

“Alessandro Alvim”

Acredito nessa filosofia e também tento imprimir isso nos gráficos da revista Época, sempre.

O “State Gun Laws Enacted in Year Since Newtown” do New York Times ganhou o “Peter Sullivan/Best of Show Award” em 2014 na categoria impresso é um exemplo de que nem sempre é possível acertar as duas coisas de uma só vez.

(imagem: The New York Times)
(imagem: The New York Times)

Em 2015 o Malofiej23 chega com os “Gráficos na Veia” e desejo que seja até os ossos.

Quero agradecer o suporte que o Álvaro Gil da Errea Comunicación me deu com os dados que faltavam e ao Tiago Veloso pela oportunidade de deixar aqui minhas impressões sobre o assunto.

Malofiej_post final_2550px

 

*Marco Vergotti é editor de infografia da Revista Época (Editora Globo). Confira os seus trabalhos no Flickr e no Behance, e conecte-se a ele no Twitter (@vergotti) e no LinkedIn.

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Escrito por Tiago Veloso

Tiago Veloso is the founder and editor of Visualoop and Visualoop Brasil . He is Portuguese, currently based in Bonito, Brazil.

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