by Infogr.am
Crie infográficos

Thiago Lyra

É nos detalhes que está o grande barato da infografia.

setembro 9, 2012

Para este Portfólio da Semana, convidamos o infografista Thiago Lyra a compartilhar conosco um pouco do seu trabalho e experiência. Nós já mencionamos o trabalho dele aqui, e é um prazer podermos contar com esta participação do Thiago, que nos fala na primeira pessoa sobre a sua carreira e os desafios da profissão.

“Comecei na infografia por acaso, após o Curso Abril de Jornalismo, em 2005, ao substituir uma vaga de emprego do antigo infografista da Revista Saúde!, da editora Abril. Na época, ele era o responsável por praticamente toda infografia da revista e, portanto, grande parte desta responsabilidade caiu sobre mim. De início achava tudo muito complexo, afinal de contas um bom infográfico tem em seus detalhes e na fidelidade da informação o seu grande trunfo para ser bem sucedido. E, no caso da infografia de saúde, eles podem ser muito pouco atrativos!

Aos poucos, entre moléculas, sistemas corporais, receptores celulares, bactérias e substâncias diversas, fui aprendendo a pegar gosto pela coisa. Executar bons infográficos, informativos e ao mesmo tempo impactantes, tornou-se mais que um desafio, mas uma maneira de conviver com esta inevitável função de maneira empolgante.

Aprendi a ver que o grande barato da infografia estava justamente nesta edição e organização dos muitos detalhes. Da aparentemente caótica primeira reunião com os repórteres, quando nos trazem um turbilhão de informações que devem entrar no info – e outras tantas que só ali detectamos que ainda faltam -, até ir editando o que realmente é relevante, até encontrar soluções para apresentar o conteúdo de maneira integrada, didática e convidativa: é neste caminho que se aprende muito sobre design da informação, ilustração e visualização de dados.

Ser curioso e interessado nos detalhes é um grande começo. Lembro de uma vez em que levei um belo fora de um médico, quando numa entrevista presencial sobre um infográfico junto com a repórter da matéria. Impaciente, ele não conseguia me responder exatamente o que fazia com que determinadas bactérias se instalassem na mucosa ressecada da garganta, provocando a doença. Depois da terceira vez em que insisti, uma vez que eu precisava ilustrar isto no info para mostrar a ação em andamento, ouvi: “Eu vou falar pela terceira vez, espero que desta vez você assimile: a bactéria encontra a mucosa ressecada e facilmente se instala ali!”. Na verdade esta informação eu já tinha “assimilado”, mas o que foi difícil extrair dele (e faria grande diferença pra mim) era saber o detalhe de como esta mucosa estaria fisicamente, pra receber a bactéria. O microorganismo entra no corpo por uma fissura, por causa do ressecamento? A área ressecada faz com que ele se prenda mais facilmente na superfície? O ressecamento altera o pH e portanto atrai os bichinhos?

Os anos de infografia de saúde, trabalhando ao lado de profissionais como Robson Quinafélix, Eder Redder, Lúcia Helena de Oliveira, Luiz Iria e muitos outros, foram uma verdadeira escola. Isso sem falar no time de ilustradores que frequentemente estabeleci parcerias de trabalho, como a Erika Onodera, Rubens Paiva, Cecília Andrade… O trabalho em conjunto com este pessoal acabou rendendo muitos prêmios, como um bronze no Malofiej, uma indicação a finalista ao Esso de Jornalismo e 3 troféus no Prêmio Abril de Jornalismo, além de muitas indicações.

O começo de 2011 – após 6 anos na Saúde! – foi o momento de partir para novas realizações pessoais e profissionais. Embarquei em um mochilão solitário pela América do Sul, percorrendo grande parte do território por terra. No diário de bordo, anotava todos os acontecimento ao longo da trajetória, por tédio ou simplesmente para ter todos os detalhes daquele importante momento da minha vida registrados. No retorno, vi que tinha compilado muitos dados, e não resisti: acabei fazendo um infográfico para contar a minha história aos amigos e familiares! Ali, vi que a infografia realmente tinha fincado suas raízes em mim.

Do retorno para cá, montei um estúdio com amigas e tenho me dedicado a projetos de infografia, design e ilustração para outros veículos, como a Folha de São Paulo, Edições SM e McMillan (livros didáticos), revista Mundo Estranho e Fundação Lemann. Uma prazerosa oportunidade de variar os assuntos abordados!

Em 2011 ajudei a coordenar a exposição “A obesidade pelo olhar da infografia”. Mais do que tudo, um grande desafio. Saímos dos convencionais formatos de revista para a grande escala, em painéis de mais de 1 metro de dimensão. Como um storyboard gigante, a exposição itinerante conta com recursos de interatividade e a divisão por diferentes estações, para contar a história de como este mal ocorre e pode afetar o nosso corpo. É emocionante ver o recurso da infografia aplicado como informação direta e atrativa para os milhares de visitantes de todo o Brasil.”

E passamos agora aos trabalhos escolhidos pelo Thiago para completar este Portfólio da Semana.

 Gravidez | Revista Saúde!

Infográfico parte da série Sempre Quis Saber, vencedora do Prêmio Abril 2010. Colaboraram: Amanda Polato (reportagem) e Rubens Paiva (ilustração).

 Computador | Revista Saúde!

Infográfico parte da série Sempre Quis Saber, vencedora do Prêmio Abril 2010. Colaboraram: Amanda Polato (reportagem) e Rubens Paiva (ilustração).

 HDL | Revista Saúde!

Mais de 8kg de massa de modelar e dois dias de trabalho para construir o cenário do infográfico, que acabou ganhando bronze no Malofiej 2007 e uma indicação ao Esso de Jornalismo em 2006. Colaboraram: Dercílio (foto), Regina Célia Pereira (reportagem) e Robson Quinafélix (design).

Origem das Placas | Revista Saúde!

Infografia indicada ao Prêmio Abril 2007. Colaboraram: Fábio de Oliveira (reportagem) e Luiz Iria (consultoria).

O Mapa da AIDS| Revista Saúde!

Matéria vencedora do Prêmio Abril 2011. Colaboraram: Diogo Sponchiato (reportagem), Ana Paula Megda (design) e Nelson Provazi (ilustração).

Mochilão

(infografia: Thiago Lyra)

A obesidade pelo olhar da infografia

Imagens de alguns dos 32 painéis integrantes da exposição “A obesidade pelo olhar da infografia”. Equipe: Thiago Lyra, Luiz Iria, Robson Quinafélix (edição e consultoria de infografia), Erika Onodera, Cecília Andrade, Luciano Veronezi, Marcelo Garcia e Eber Evangelista (ilustração) e Lúcia Helena de Oliveira e André Biernarth (reportagem e edição de texto).

E-Cigarette | Consumer Media

Apuração, edição e ilustração de infográfico para a Consumer Media (EUA).

Nadal vs Federer | Consumer Media

Apuração, edição e ilustração de infográfico para a Consumer Media (EUA).

Espada | Mundo Estranho

Para a revista Mundo Estranho, ed.327. Colaboraram: Diego Meneghetti (reportagem), Tiago Jokura (edição de texto) e Lígia Duque (ilustração).

Não percam as atualizações do Thiago no Flickr, e até à próxima semana!

Escrito por Tiago Veloso

Tiago Veloso is the founder and editor of Visualoop and Visualoop Brasil . He is Portuguese, currently based in Bonito, Brazil.

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