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Red, my color for Malofiej 23

The experience of attending the world's most famous infographic event, by Priska Wallimann

April 9, 2015

[This is a guest post by Priska Wallimann*, sharing her thoughts on the 23rd Malofiej Infographics World Summit. See all the posts of our special coverage here.]



(photo: Priska Wallimann)

Two weeks ago ended Malofiej 23. Long, intense days and as long and almost not less intense evenings and very short nights with little sleep. The days have simply not enough hours to fully enjoy everything the Malofiej and Pamplona offers every “infographic-afficionado”. Inspiration, creativity, expertise, accumulated knowledge, the bandwidth of the speeches and speakers is as wide as it is inspiring.

Of course, I watch on internet throughout the whole year many projects from colleagues all around the world, get inspired and learn through a lot of what I see. There are so many stunning infographics and different projects to discover. However, when so talented persons like Marcelo Dunhalde or Adolfo Arranz show their work and explain how they find stories and ideas that convince their editors and design and manufacture their graphics, I could spend hours by listening and learning. It’s just a pleasure to sit in the audience.

A special treat were the presentations by Monica Serrano and Eleanor Lutz for me this year. Actually, I cannot and will not judge any single speech or presentation of the Malofiej. Because, in fact, this is only the moment to thank all the speakers and instructors of the “show- don’t tell” workshop for sharing their time, knowledge and ideas with the participants and the audience. I am convinced I can learn something from every professional colleague . Thank you, guys! I’m going back home and at work with so many ideas, motivation, inspiration and passion for my job that I suppose it should be a good enough reason for my boss to send me back to Malofiej 24 next year.

But this is only one side of the Malofiej. These are the long, intense days. But what happens in between, during the breaks, over lunch and later in the evening and during the nights belongs as much to Malofiej (in my eyes) like San Fermin, the bull races to Pamplona. Malofiej also means to meet colleagues, make friends, build a network, laugh and celebrate, eat delicious Pinchos and especially drink some – rather many(!)- Gin and Tonics. On my first visit at Malofiej I’ve heard it a few times, today I am convinced that Malofiej is family. All are open minded, friendly to each other and share their knowledge and experiences with everyone. That makes for me the Malofiej a unique event and it is great to be part of this wonderful family.

And I know it already (long before my boss it guess): I’ll be in Pamplona next year in March. Inquisitive, open to new ideas and ready for surprises! And I’m already looking forward meeting many of you there again.

The amazing confetti-dataviz from Jaime Serra which was installed at the University of Navarra let me express without words what I think about the Malofiej. Red was my chosen color ; ) | Photo: Frédérik Ruys



*Priska Wallimann lives in Switzerland. She’s working for Ringier, a Swiss media company doing graphics, infographics and visualizations for several publications. You can connect with her on Facebook, Twitter and LinkedIn.

Written by Tiago Veloso

Tiago Veloso is the founder and editor of Visualoop and Visualoop Brasil . He is Portuguese, currently based in Bonito, Brazil.