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Rating the presentations at Malofiej 23

This year a few presenters really made the blood boil in the audience

April 28, 2015

[This is a guest post by Lisa Reschefski*, sharing her thoughts about the 23rd Malofiej Infographics World Summit. See all the posts of our special coverage here.]



lisa profile I attended Malofiej for the first time last year and was completely blown away. It sparked all sorts of new ideas and projects that had to be tried out. I even went as far as to enter two works in the competition this year.

My experience this year was still that of being swept away by inspiration and before travelling to Pamplona I was very excited about the program. Especially the many women speakers held a lot of promise. Last year I remember wondering about the ratio of female vs. male speakers (1 vs. 12) so I was pleased to see so many in the program this year (7 female vs. 11 males). Well done SND-E!

This year’s biggest let-down turned out to be my personal favorite (and I suspect a good deal of others) in this year’s lineup was of course the extended talk with TED-founder Richard Saul Wurman. I was absolutely gutted when he had to cancel due to illness and that’s also why the improvised last minute substitute – the Three Wise Men of the ‘Show, Don’t Tell!’ workshop; Alberto Cairo, Geoff McGhee and John Grimwade, just didn’t really do it for me.

As a journalist I’ve covered lots of music festivals, and as I sat in the auditorium I was left with the same empty feeling as when my hero David Bowie cancelled his 2004 performance at Roskilde Festival and they put on masked heavy metal rockers Slipknot as a substitute. Not Really The Same Thing.

The Wurman-video was nice though but I’m certain that if the Malofiej organizers had asked among the audience if anyone felt like doing a presentation, my guess would be that at least 10 people would have been able to present something less improvised.

There were lots of other highlights though. Among the brightest was the stellar presentation by Eleanor Lutz, who not only showed us a new and interesting angle on infographics but also how to do a capturing presentation right.

As you may know, the Danish delegation always has a busy schedule at Malofiej. Every night we meet up to rate and discuss each session, and share our thought on the presenters. This year was no exception and when the ratings are all done, we meet on Saturday to turn the dataset into infographics.

To see all of this year’s ratings please visit

Here is my version of the ratings. As you can see, I was very inspired by the overall ‘Graphics straight into the vein’-theme and also the many hand drawn infographics we saw this year.




*Lisa Reschefski is a Danish journalist, currently working as editor for DANVA. She also writes the blog and does freelance work. You can reach her by email (personal and work), and connect with her on Twitter (@creagirlblog), Instagram, Pinterest and LinkedIn.

Written by Tiago Veloso

Tiago Veloso is the founder and editor of Visualoop and Visualoop Brasil . He is Portuguese, currently based in Bonito, Brazil.